Truly one of the most recognized watches on the planet, Rolex's unique combination of unvarying styles and increasing retail value make each timepiece a great investment and timeless collectible. You will notice Rolex never changes the overall look of their timepieces, but merely makes minor adjustments towards better performance and every day usage. We always welcome trade-ins on Rolex watches as these timepieces have the remarkable ability to hold value.

Founded in 1908 by Hans Wilsdorf, Rolex has produced timepieces of technical ingenuity and beauty renowned around the world. With the exception of the Cellini Collection, all watches designed by Rolex feature automatic movements. In 1910, Rolex's movements received the first Official Chronometer Certification ever awarded to a wristwatch. Just four years later, in 1914, the Kew Observatory in Great Britain awarded Rolex wristwatches a CLASS A Precision Certificate, a classification previously only reserved for marine chronometers. In 1926, Rolex patented the Oyster wristwatch, the very first airtight watch that could be fully functional under water. In 1927, Mercedes Gleitze swam across the English Channel wearing a Rolex that kept perfect time during the journey. This event was the first of many that exhibited Rolex's unmatched quality and performance. In 1947, Chuck Yeager broke the sound barrier while wearing a Rolex. Sir Edmund Hillary climbed to the top of Mount Everest in 1953 wearing a Rolex Oyster Perpetual.

Rolex has an amazing collection of models designed for any occasion. For life underwater, try the Submariner or the Sea Dweller, capable of diving to 1,000 feet and 4,000 feet respectively. For life traveling between different time zones, try the GMT Master II. For the racing enthusiast, try the Daytona Cosmograph. The list goes on and on. Rolex is truly the perfect combination of performance and beauty.